Edmaaj is a woman-owned consulting firm based in Jordan, providing high-impact advisory and technical support across the Middle East and North Africa (MENA) region. We partner with governments, development agencies, civil society, and the private sector to strengthen institutions, shape inclusive policies, and enable evidence-based, locally grounded decision-making. Our work is driven by a commitment to innovation, accountability, and long-term impact. Edmaaj’s services go beyond financial returns—they are rooted in the principle of creating positive social change, empowering communities and institutions to grow, adapt, and thrive.
At Edmaaj, we believe that sustainable impact requires more than just technical solutions — it requires local ownership, inclusive processes, and evidence-based decision-making. Our approach is designed to empower institutions and communities by ensuring every intervention is:
1. Context-Sensitive
We ground every project in deep understanding of the local socio-political, institutional, and cultural context. Our in-country experience across the MENA region allows us to navigate complexity and tailor our solutions accordingly.
2. Participatory & Inclusive
We center the voices of women, youth, and marginalized communities in all phases of the project cycle. From design to implementation, we ensure meaningful stakeholder engagement and co-creation.
3. Evidence-Driven
Our work is rooted in rigorous research and continuous learning. We combine global frameworks with localized data to provide strategic insights and adaptive recommendations.
4. Ethics-First & Gender-Informed
Our team upholds the highest standards of professional integrity and safeguarding. We mainstream gender equality, prevention of GBV and SEAH, and social inclusion across all services.
5. Practical & Action-Oriented
We translate findings into clear, actionable recommendations — building the capacity of our partners to implement, adapt, and sustain long-term solutions.
Having worked in international policymaking and on local initiatives, Edmaaj seamlessly combines global and regional experience and local expertise to solve intricately complex issues.
Edmaaj combines a deep understanding of research methodologies and innovative tools for providing solutions with practical experience on the ground and a deep understanding of communities' contexts and needs.
Having worked with clients in policy making, strategy design, and programme development, in the public sector, private sector, and NGO/INGOs sector, Edmaaj offers unique insight and innovative solutions based on multiple angles and contexts.
Our Reach
Edmaaj is based in Amman, Jordan, and works throughout the Middle East and North Africa (MENA).