VISION
Our aim is to assist governments, NGOs and international organisations in improving their projects, with the long-term goal of contributing to the development of sustainable communities in the Middle East and North-Africa (MENA region).
Edmaaj is based in Amman, Jordan, and thus in the best position to understand the regional culture, priorities, and limitational challenges. At the same time, our curriculum and diverse staff have enabled us to provide a global lens and follow international best practices. That is, we speak both languages: we respond to local needs while remaining aligned with the international agenda.
Mission
We strive to bridge critical gaps in the development sector through comprehensive consulting services for NGOs, international organisations, governments and corporates across the MENA region, including M&E processes, gender mainstreaming, stakeholder engagement and CSO governance.
By embracing collaboration and versatility, our aim is to enable our clients to accelerate impact, provide exceptional services, and achieve sustainable outcomes for their beneficiaries and communities.
VALUES
At Edmaaj, all voices are considered, regardless of their demographics. We advocate for equal rights and opportunities for all individuals by fostering dialogue and creating cohesive strategies that embrace and integrate diverse voices and ideas.
That is why our first core value is illustrated by our name choice: Edmaaj (إدماج) refers to the concepts of inclusion and integration.
We believe that this value is at the heart of peaceful societies, and therefore foster it both in the services we provide, as well as within our company, where the diverse perspectives of our team are integrated into our daily work.
We believe that context-awareness and multidimensional approaches are crucial to achieving positive outcomes. This is why we localise international best practices, making them amenable to the local environment and ensuring cultural sensitivity wherever we work.
We guarantee to consistently deliver excellent results. What’s more, rather than theoretical narratives, we engage in practical solutions, and make sure to do so in a cost-effective manner and while committing to deadlines.
The quality of our work is also defined by our ability to be close-knit while remaining objective. We don’t consider ourselves a service provider but a partner: we offer an external eye, but make sure our strategy is always participatory.
New challenges ask for creative responses, which is why we adapt and look for clever solutions by thinking outside the box. Our methodologies are versatile, always firmly aligned to each context, and we stimulate our partners to take the same approach.
We strive to innovate in all our projects, and a problem-solving mindset is what allows us to find original and practical solutions to whatever challenge we encounter