Development of a Gender-Sensitive Communication Strategy for the Ministry of Political and Parliamentary Affairs |2020|
Edmaaj developed a Gender-Sensitive Communication Strategy for Jordan’s Ministry of Political and Parliamentary Affairs as part of the USAID Takamol Gender Program, implemented in partnership with Al-Hayat Center. The assignment aimed to enhance the Ministry’s ability to communicate more effectively and inclusively with diverse constituencies by integrating gender considerations into its messaging and public engagement.
Edmaaj applied qualitative methods to assess the Ministry’s existing communication practices and identify areas for improvement. This included key informant interviews (KIIs) and focus group discussions (FGDs) with a wide range of stakeholders, including civil society organizations, youth groups, media professionals, charitable associations, political parties, government employees, and political activists.
Insights from the consultation process informed the development of a practical and contextually grounded communication strategy that promotes inclusive political dialogue and advances gender equality in public discourse.
Rapid Care Analysis of the “WE CAN!” Programme for Women’s Economic Empowerment |2020|
Edmaaj conducted a Rapid Care Analysis for Oxfam’s “WE CAN!” Programme in Ma’an Governorate, targeting Jordanian and Syrian refugee communities. The analysis aimed to measure the time women invest in unpaid care work and assess how care responsibilities affect their ability to participate in economic life. The activity contributed to Oxfam’s broader Women’s Economic Empowerment initiative focused on addressing structural barriers to women’s livelihood opportunities.
Using Oxfam’s care analysis framework, Edmaaj applied qualitative tools to capture gendered household dynamics and daily care responsibilities. The process included community engagement with women, men, and dependents from both host and refugee groups, generating detailed insights into how unpaid care work is distributed and perceived at the household level.
The findings highlighted the scale and impact of unpaid care work on women’s time and mobility, revealing critical links between caregiving burdens and limited economic participation. Results informed the programme’s advocacy and policy efforts, supporting the development of gender-responsive strategies to redistribute care work and improve women’s access to livelihoods.
