Over a two-year engagement, Edmaaj team led the institutionalization of the newly established Women Empowerment Directorate (WED) within Jordan’s Ministry of Social Development (MoSD). The initiative aimed to formally embed the WED into the Ministry’s organizational structure to advance gender mainstreaming across all MoSD policies, programs, and service delivery systems. It also focused on empowering women within the Ministry and improving services for female beneficiaries nationwide.
The first phase focused on institutional analysis and design. Edmaaj conducted a comprehensive desk review of national frameworks and international best practices, alongside key informant interviews (KIIs) with MoSD department heads and focus group discussions (FGDs) with senior female staff. Based on the findings, Edmaaj developed the WED’s full organizational structure—defining its mandate, reporting lines, alignment with the Ministry’s strategy, required staffing, and individual job descriptions. A strategic work plan was also created, including a monitoring and evaluation (M&E) framework and a tailored capacity development plan, ensuring clarity of purpose and measurable outcomes.
In the second phase, Edmaaj supported the Ministry in appointing core staff to the central WED and facilitated the ToR deployment of focal points across 42 directorates throughout Jordan. This included technical guidance, tools, and ongoing mentorship to ensure operational readiness and strategic alignment.
The third phase involved a capacity needs assessment using a Knowledge, Attitudes, and Practices (KAP) survey targeting staff in both central and regional offices. Based on the results, Edmaaj designed and delivered a series of targeted capacity-building programs, supported by a Gender Skills Manual and customized training materials. The training addressed key areas such as gender equality and inclusion foundations, applying gender-sensitive approaches in development projects, M&E with gender-disaggregated indicators, applied research, and stakeholder engagement. In total, 75 MoSD employees benefited from the training.
The final phase focused on operational support and strategic coaching. Edmaaj provided advisory services to the WED during its first 18 months of implementation, including the development of a Gender-Integrated Performance Dashboard to track high-level KPIs and stakeholder mapping. The team also conducted a Ministry-wide stakeholder assessment to support the adoption of a safeguarding policy. To further strengthen leadership and implementation capacity, Edmaaj designed coaching and mentoring guide cards and provided one-on-one and group mentoring sessions aligned with the WED’s action plan for 2024.
This comprehensive, multi-phase engagement positioned the WED as a functional and strategic unit within MoSD—empowered to lead gender mainstreaming across the Ministry and deliver more equitable and responsive social services throughout Jordan.